The most important decision affecting the future and branding process of companies is export. Exporting means delivering products or services abroad, making profit and targeting globalization. It is critical that the right steps are taken in the right areas for companies that want to both increase their existing exports and open up to wider markets.

Errors made in exports may prevent the realization of correct sales and cause companies to fail. For many companies and SMEs, exports are still seen as a world full of uncertainties.

We list the mistakes made in export and their solutions below:

Assumption that every product can be sold to every country: Before starting to export, the preparation stage must be done correctly. Feasibility studies with foreign trade experts help determine which countries will see more demand for the product. It is important to understand that not every product will see the same demand in every country and which products can be sold to which countries.

Believing that a marketing technique will automatically be successful in all countries: Factors such as culture, tradition and geography have a great impact on exports. It may be wrong to think that the marketing strategies applied in the domestic market will also work in foreign countries. It is important to determine strategies suitable for different markets and to act by taking into account the structures.

Trying to sell products by attacking all over the world: It is a healthier approach for companies that have just started exporting to focus on a few regions they have determined instead of spreading their energy and resources all over the world. After achieving success in a few countries determined by foreign trade experts, new markets should be stepped on.

Working with logistics companies that do not know the target region: It is important to make sure that the logistics company knows the target region well and will not extend the delivery times in order to deliver the products to other countries. Agreements should be made with reliable logistics companies in order to adapt to the shopping habits of other countries in exports and to prevent the formation of negative prejudices.

It is important to determine the export strategy, to realize the targets in the market and to make the right moves in order to achieve success.