When we accept that foreign trade business is a process, there is no business that cannot be failed with planning, budgeting and roadmap. However, it is important to be realistic at the starting point.

However, it is important to be realistic at the starting point. Just like doing a SWOT analysis of your own personality, you need to do your own personality SWOT analysis, as we do when companies do feasibility studies. If you have an impatient nature, your motivation decreases or disappears at the slightest obstacle, you do not like travel, you have prejudices and unbreakable patterns against different religions, languages and cultural groups, you prefer to earn first and then invest, if you prefer cheap labor force instead of working with qualified personnel, It can be really hard to do.

As a company owner, after evaluating your personal characteristics, it would be useful to first look at the features that your products should have and then your company. So what are these features?

Your products are suitable for export,
The physical structure of your company is suitable for export,
To determine the solution partners you will work with in export,
Making competitor analysis in Turkey and around the world,
Product positioning and segmentation,
Choosing a target market,
To determine the international trade target strategy.

To elaborate on these seven important issues, we should use the main headings.